Meet The Team

Monica Subide

Talented artist and sister to Alex. Her hand is the creativity behind all our prints and hand painted fabrics. She greats life the same way as a canvas with an explosion of colour and collages of organic shapes.

Frida Dajlanaj

Our head tailor and pattern developer. Frida makes sure every Soler piece is as beautiful on the inside as it is on the outside. There's no alteration Frida can't do.

Saeda Rizvani

Another pair of talented hands, Saeda has been stitching next to Frida since Soler was just a baby. Oh how she can frill like no one's business.

Mariglena Bushi

Possibly the fastest hand with a pair of scissors. Mari has been cutting and stitching your pieces under Frida's wing for a couple of years now.

Mishari Al-Bader

Mishari is Alex’s husband and co-founder/director at Soler. Perhaps the most important inspiration behind his partner with his love of colours and beauty. From day 1 he has been integral to Soler’s development. His forte has been strategy, idea generation to brainstorming on creative ideas with Alex 24/7.

Phil Murrell

He is our numbers man, Phil loves to analyse and calculate so it woud only make sense to let him do his thing with accounts and see if he can predict our future from all the numbers he crunches.

Basiru Kassama

The latest addition to our Soler family! His ability with maths and formulas bring a very accurate and fair pricing and numbers to the business. Natural joker always trying to make the team laugh.

Marisa Portillo

The right (and left) hand of Alex. Her speed, energy and good eye for business, makes Soler´s production and wholesale the high-end brand from nowadays. She is in every matter even if she needs several coffees per day.

Andrea de la Lastra

Her aesthetic sense, happiness and creativity bring to the top the visual and digital side of Soler. Her naiveness mixed with her sense of humor makes the best atmosphere in the office.

Our Materials

Our lace comes from one of the oldest English lacemakers. They have an incredible passion for their craft and pride themselves in their library of rescued vintage patterns which otherwise would have been lost forever.

Our cottons come from the finest Indian mills, that is what gives them the extra soft and sheer feel that is perfect for hot summer days.

Our talented embroiderers also come from this magical country known for it's precision needlework.

Our silks and leathers both come from Alex's home region of Barcelona. Where highly skilled printers work amazingly to get the colours right down to the last inkjet drop and our leather poets find butter-soft nappa leathers to craft each style.