MEET ALEX AND THE TEAM
In 2009, Spanish designer Alex Al-Bader, began creating sell out collections of one-off pieces in London.
With a degree in Economics, studies in pattern cutting & stitching at London College of Fashion along with a former modelling career, the Soler Brand - a ray of sunshine was born.
Inspired by Vintage silhouettes with bespoke alterations & vibrantly coloured limited run fabrics, clients began to discover and wear our pieces.
Through these organic ambassadors, the Soler brand soon gained the attention of like minded creatives, professional women and celebrities.
In collaboration with Spanish artist Monica Subide, the sister duo became inspired to unite their creativity to paint panels of carefully chosen fabric. Initially hand painting pieces of wearable art, Subide's hand became a part of Soler.
For several seasons creating the brand's prints from her dynamic paintings and marrying them with Al-Bader's fun and feminine sense of style.
Soler continued to grow and has since expanded into creating four collections annually for the global wholesale market alongside our busy and bright boutique in Notting Hill.
We call this oasis with technicolour rolls of fabrics & often 'one-of-a-kind' women's clothing, our Atelier, as it is where we make and create with a focus on simple cuts, bold colours and luxurious all-natural fabrics.
Customised pieces can be made to measure by our in-house seamstresses giving our clients the experience of a treasure trove discovery & original destination for dressing.
The lightness and feel of our selected Soler fabrics entirely compliment the brand.
At Soler, our ethos is to continue to focus on creating small runs of special pieces that are both distinctive and timeless styles that our clients cherish and wear over again
Talented artist and sister to Alex. Her hand is the creativity behind all our prints and hand painted fabrics. She treats a canvas the same way as her life with an explosion of colour and collages of organic shapes.
Our head seamstress and pattern developer. Frida makes sure every Soler piece is as beautiful on the inside as it is on the outside. There's no alteration Frida can't do.
Another pair of talented hands, Saeda has been stitching next to Frida since Soler was just a baby. Oh how she can frill like no one's business.
Possibly the fastest hand with a pair of scissors. Mari has been cutting and stitching your pieces under Frida's wing for over a couple of years now.
Mishari is Alex’s husband and co-CEO at Soler. Perhaps the most important inspiration alongside Alex with their shared love of colours and style. Over the years he has been an integral part of Soler’s strategic development.
He is our numbers man, Phil loves to analyse and calculate, so it would only make sense to let him do his thing with accounts and see if he can predict our future from all the numbers he crunches.
The right (and left) hand of Alex. Her speed, energy and incredible attention to detail ensures Soler always runs smoothly! She loves several coffees per day and being from Almeria loves the sunshine.